The Triangle is the market that makes people do a double-take when they see the numbers. A metro that’s added over 500,000 residents in recent years, anchored by the second-fastest-growing tech hub in the nation, with Apple, Google, and Microsoft all building billion-dollar campuses? That’s not a secondary market anymore. That’s a top-tier growth engine.


  • Tech employers: Apple, Google, Microsoft, Amazon all expanding

  • Metro population: 500,000+ added in past decade

  • Office market: Life sciences and tech driving absorption

  • Flex space outlook: Undersupplied; strong tenant demand

Here’s what the data says about Raleigh-Durham right now — and what it means if you own commercial property here.

Population and migration

The Raleigh-Durham-Cary metro has over 2.3 million people and is expected to grow another 8% in the next five years. That rate of growth puts the Triangle among the fastest-growing metros in America.

What’s driving it? Jobs. But not just any jobs. High-paying tech and life sciences positions that attract educated workers who spend money, buy homes, and create demand for every type of commercial space.

The tech economy: Real numbers

The Triangle is the second-fastest-growing tech hub in the United States. CBRE’s Scoring Tech Talent 2025 report ranks the region #12 among the top 50 tech talent markets — up four spots from the prior year. The tech sector already makes up 18% of local employment and is growing another 20% by 2026.

CompanyInvestmentJobs
Apple$1 billion campus3,000+
Google$1 billion engineering hub1,000+
MicrosoftDevelopment center2,500+
Epic Games (Cary)HQ campus2,000+

Research Triangle Park alone houses 300+ companies contributing $37 billion annually to the state economy. Over 60,000 people work in RTP. Then add SAS, Red Hat, IBM, Cisco, and GlaxoSmithKline, and you’ve got a tech and life sciences corridor that rivals Austin and Denver.

The region added 11,400 tech jobs in the past five years — an 18% increase. Over 4,000 tech companies employ more than 60,000 workers in the Triangle.

Housing market data

MetricValueYoY Change
Median sale price (Raleigh)$451,000+6.1%
Metro median$425,000Stable
Median household income (Wake County)$101,763
Median household income (Raleigh)$82,424
Price forecast (2026)+3% to +4%

What jumps out to me is the Wake County household income number. Over $100K median. That’s an affluent market with deep consumer spending power. Retail tenants thrive in that environment. Service businesses have strong pricing power. The entire commercial ecosystem benefits from that income base.

Fastest-growing submarkets

The growth isn’t uniform across the Triangle. Some areas are exploding while others are steady. Here’s where the action is:

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    SubmarketWhat’s Driving It
    Apex / Holly SpringsBiotech (Fujifilm Diosynth), best schools, young families
    Wake Forest / RolesvilleAffordable relative to Cary/Apex, strong population growth
    Knightdale / East WakeI-540 extension, value pricing, growing demand
    Cary / MorrisvilleRTP proximity, Lenovo HQ, premium demographics
    Fuquay-VarinaMost affordable of the south Wake suburbs, rapid residential growth

    What it means for commercial owners

    Industrial

    Raleigh industrial vacancy is hovering around 3-5% for quality buildings. That’s functionally tight. Rents have been growing 5-8% annually for several years. On a cumulative basis, industrial rents are up 30-40% from five years ago. Nearly all of that growth is driven by the construction boom (contractor demand) and the logistics needs of a rapidly growing metro.

    Self-Storage

    When you add 50-60 people per day, they need places to put things. The Raleigh self-storage market has seen new supply, but the population growth is absorbing it. NC State alone has nearly 35,000 students creating seasonal demand. The permanent population growth is the structural driver.

    The bottom line

    The Triangle is a market where commercial property values have more room to run. The job growth is real (not speculative), the population growth is accelerating (not slowing), and the income demographics are strong (not average). If you own commercial property here, you’re holding an asset in one of the best-positioned metros in the country.

    Seller takeaway

    The Raleigh-Durham market is no longer a story about potential. It’s a story about scale. Buyers are paying attention because they see global tech companies anchoring sustained demand.

    If you own industrial, flex, or office space in the Triangle, you’re sitting in one of the nation’s most compelling growth corridors.

    Let’s talk about what your property is worth in this market.

    I’d love to talk about what your Triangle area property is worth in today’s market. 704-600-3839.

    Let’s discuss your property value.

    Tell us about your property. We will follow up within one business day.

      Jim Kittridge

      Founder of Roth Capital. Direct buyer of commercial and industrial properties across North Carolina and South Carolina.